Big, beautiful imagery
Large edge-to-edge photos, animations, video, and parallax slideshows let your rich photography do the talking all while keeping your site lightning fast.
Multiple multi-column menus
Quickly let customers browse through groups of collections by adding columns to your menu items with our easy-to-use mega menu feature.
Clean, minimal design
Keep the focus on your products and messaging with Impulse’s clean and minimal design style.
Free access to Shopify's 250+ premium and open source fonts lets you differentiate your brand easily and effectively. We’ve designed Impulse with large, simple typography that will put your style front and center.
Optimized for readability
Smooth, subtle overlays and gradients help keep your text readable when placed over photography.
Compact mobile design
Mobile users have less patience for scrolling so we’ve kept the mobile design as compact as possible, with simple expandable areas for those that want more.
Impulse is designed from start to finish to smoothly and elegantly animate your content into view for a premium, polished look and feel.
Powerful promotional grid designer
Highlight your most important content with exceptionally flexible promotions on your homepage, collection pages and on your site-wide footer.
Six flexible promotion types
Mix and match from a number of easy to setup promotion types that work seamlessly together: try the Simple, Banner, Product, Sale Collection, Image and Advanced promotion types.
Individual promotions per collection
Take your promotional capabilities to the next level by either highlighting promotions on all collection pages or creating tailored promotions only shown on specific collections.
Site-wide footer promotions
Keep customers browsing by using your footer to highlight your most important promotions at the bottom of every page of your store.
Announce multiple promotions or policies in our prominent announcement bar with options to either rotate between announcements or display them side-by-side.
.MP4, YouTube and Vimeo support
Supports all major video formats for flawless high quality video across your store. We recommend .MP4 or YouTube.
Take your brand to the next level with autoplaying high quality video built into your homepage, product pages, and sectioned content pages. Your videos will be just as beautiful on mobile as they are on desktop.
Include a full click-to-play video player with video controls and audio right on your homepage.
Bring the runway to the screen by showing autoplaying product videos right inline with the rest of your product images.
Multiple hero options
A slideshow, large video, and numerous full-width custom promotion types can all be used interchangeably throughout your homepage to suit your current promotional needs.
Parallax slideshow and image sections
Give your store an extra sense of depth with our scrolling parallax options for slideshows, image sections and more.
Full single product section
Showcase a product for purchase right from the homepage, complete with reviews, video and any other extra tabs you have set up.
Full-width images, video and text
Showcase a large photo or video of your products and provide a perfectly readable description, link or callout right on top of it.
Everything else and more
The homepage also includes an Instagram feed, blog posts, testimonials, maps, text columns, a custom layout builder and more.
Advanced sidebar or pop-out filter
Build a multi-category collection filter that lets customers instantly filter by subcollection, custom groups of tags, and more.
Use our advanced promotion designer to show custom promotions across either all your collections or only show specific promotions on specific collections.
Allow customers to quickly narrow their search with our powerful subcollections feature which adds prominent links to any collections within the current collection at the top of the page or in the sidebar.
Large image banner
Show an optional big, beautiful banner across the top of your collection pages with an optional parallax effect.
Image switching on hover
Customers can quickly see a second product image by hovering their mouse over a product.
Let customers see what colors are available for a product with either a solid color or a textured image.
See Conversion Features for quick shop and more.
Show autoplaying product videos inline with the rest of your product images. Mobile-friendly with support for YouTube, .MP4 and Vimeo.
Tell your brand's story or promote other products or pages right on your product page with 7 modular sections on the product.sections template.
Adjust the size of your product images and product description to match the size of your products.
Mobile-friendly zoom (NEW)
Customers can quickly look closer at a product image in our new thumb-friendly zoom popup.
Let customers choose their color variant by showing either a solid color or a textured image swatch. Learn how to set swatches up in our Support area.
Recently viewed products
Prevent churn by enticing customers to continue shopping by reminding them of products they've already looked at with our recently viewed products section.
Showcase related products from the same collection below your featured product or from a custom collection of related products below your featured product.
See Conversion Features for review integration and more.
Quickly look at a product’s complete details page while browsing a collection, homepage, or related products.
Encourage quick checkout and continued shopping by never making customers leave the product page.
One click seamless integration of Shopify’s Product Reviews app, built right into the theme as a tab on product pages.
Address crucial pre-purchase questions by adding text in a tab to all product pages (ex: shipping rates, return policies) or by adding tabs to specific product pages through utility tags
Product question form
Let customers ask questions when and where they occur by adding a contact form in a tab on your product pages.
FAQ template (NEW)
Answer common questions of any length on our expandable frequently asked questions page template.
Landing page with sections
Create an engaging landing page using the 10 modular sections on our new page.sections template.
Collect customer contact information by offering them promotions in a popup. Set a delay so that the popup doesn’t interrupt their experience.
Collect email addresses and provide an enticing message sitewide on your footer.
Market to your customers on our beautiful staggered blog design. Articles have been optimized for readability and easy commenting.
Show off your latest photos from your Instagram account. Photos link directly into the app where customers can like and follow you.