Unmatched features

20+ sections, everywhere

Say more with 20+ beautiful sections now available on all templates.

Powerful promotions

Sell more with 5 highly flexible promotion types with customizable layouts.

Multiple layouts

The most layout, design and content options to fit your brand.

App-free filtering

Easy custom ordered grouped collection filters without monthly app fees.


Just like your customers. Fast, compact, and thumb-friendly design.

By ex-Shopifiers

Founded by Shopify's original creators of Debut, Brooklyn and more.

Trusted by

Design features

Big, beautiful imagery

Large edge-to-edge photos, animations, video, and parallax slideshows let your rich photography do the talking all while keeping your site lightning fast.

Multiple multi-column menus

Quickly let customers browse through groups of collections by adding columns to your menu items with our easy-to-use mega menu feature.

Clean, minimal design

Keep the focus on your products and messaging with Impulse’s clean and minimal design style.


Free access to Shopify's 250+ premium and open source fonts lets you differentiate your brand easily and effectively. We’ve designed Impulse with large, simple typography that will put your style front and center.

Optimized for readability

Smooth, subtle overlays and gradients help keep your text readable when placed over photography.

Compact mobile design

Mobile users have less patience for scrolling so we’ve kept the mobile design as compact as possible, with simple expandable areas for those that want more.

Smooth animations

Impulse is designed from start to finish to smoothly and elegantly animate your content into view for a premium, polished look and feel.

Custom promotions

Powerful promotional grid designer

Highlight your most important content with exceptionally flexible promotions now available on all templates, plus custom site-wide footer promotions.

Six flexible promotion types

Mix and match from a number of easy to setup promotion types that work seamlessly together: try the Simple, Banner, Product, Sale Collection, Image and Advanced promotion types.

Individual promotions per collection

Take your promotional capabilities to the next level by either highlighting promotions on all collection pages or creating alternate templates to show promotions only shown on specific collections.

Site-wide footer promotions

Keep customers browsing by using your footer to highlight your most important promotions at the bottom of every page of your store.

Multiple announcements

Announce multiple promotions or policies in our prominent announcement bar with options to either rotate between announcements or display them side-by-side.

Multiple templates

Product templates (NEW)

Choose from 4 alternate templates or create your own: Brand Story, Product Landing Page, Gift Card, or Pre-Order.

Collection templates (NEW)

Choose from 4 alternate templates or create your own: Promotions, No Promotions, No Sidebar, and Collection Landing Page.

Page templates (NEW)

Choose from 4 alternate templates or create your own: About, FAQ, Contact and Full-width.

Video features

.MP4, YouTube and Vimeo support

Supports all major video formats for flawless high quality video across your store. We recommend .MP4 or YouTube.

Brand video

Take your brand to the next level with autoplaying high quality video built into your homepage, product pages, and sectioned content pages. Your videos will be just as beautiful on mobile as they are on desktop.

Traditional video

Include a full click-to-play video player with video controls and audio right on your homepage.

Product video

Bring the runway to the screen by showing autoplaying product videos right inline with the rest of your product images.

Beautiful Sections

Multiple hero options

A slideshow, large video, and numerous full-width custom promotion types can all be used interchangeably throughout your homepage to suit your current promotional needs.

Parallax slideshow and image sections

Give your store an extra sense of depth with our scrolling parallax options for slideshows, image sections and more.

Full single product section

Showcase a product for purchase right from a landing page or any other template, complete with reviews, video and any other extra tabs you have set up.

Full-width images, video and text

Showcase a large photo or video of your products and provide a perfectly readable description, link or callout right on top of it.

Everything else and more

Also includes blog posts, testimonials, maps, text columns, a custom layout builder and more.

Collection pages

Advanced sidebar or pop-out filter (NEW)

Build a multi-category collection filter that lets customers instantly filter by size, price, color, and more.

Collection promotions

Use our advanced promotion designer to show custom promotions across either all your collections or only show specific promotions on specific collection templates.


Allow customers to quickly narrow their search with our powerful subcollections feature which adds prominent links to any collections within the current collection at the top of the page or in the sidebar.

Large image banner

Show an optional big, beautiful banner across the top of your collection pages with an optional parallax effect.

Image switching on hover

Customers can quickly see a second product image by hovering their mouse over a product.

Color swatches

Let customers see what colors are available for a product with either a solid color or a textured image. 

See Conversion Features for quick shop and more.

Product pages

Product video

Show autoplaying product videos inline with the rest of your product images. Mobile-friendly with support for YouTube, .MP4 and Vimeo.

Additional templates (NEW)

Use our alternate brand story template or create your own from 20+ sections to tell your brand or product's story right on the product page itself.

Flexible layout

Adjust the size of your product images and product description to match the size of your products.

Mobile-friendly zoom

Customers can quickly look closer at a product image in our new thumb-friendly zoom popup.

Color swatches

Let customers choose their color variant by showing either a solid color or a textured image swatch.  Learn how to set swatches up in our Support area.

Recently viewed products

Prevent churn by enticing customers to continue shopping by reminding them of products they've already looked at with our recently viewed products section.

Related products

Showcase related products from the same collection below your featured product or from a custom collection of related products below your featured product.

See Conversion Features for review integration and more.

Conversion features

Sales points (NEW)

Concisely address common pre-purchase questions or showcase brand values right in the cart form with up to 4 quick bullet points and professionally designed icons.


Quickly look at a product’s complete details page while browsing a collection, homepage, or related products.

In-stock and low-stock notices (NEW)

Highlight when a product is in-stock or running low on inventory to encourage quick checkout before inventory run out.

Pop-out cart

Encourage quick checkout and continued shopping by never making customers leave the product page.

Integrated reviews

One click seamless integration of Shopify’s Product Reviews app, built right into the theme as a tab on product pages.

Product tabs (NEW)

Address crucial pre-purchase questions by adding text in a tab to all product pages (ex: shipping rates, return policies) or by adding tabs to specific product pages through metafields

Product question form

Let customers ask questions when and where they occur by adding a contact form in a tab on your product pages.

FAQ section

Answer common questions of any length on our expandable frequently asked questions page template and section (available on all templates).

Marketing features

Landing page template (NEW)

Create engaging landing pages using the 20+ modular sections with our new "landing page" alternate product template.

Newsletter popup

Collect customer contact information by offering them promotions in a popup. Set a delay so that the popup doesn’t interrupt their experience.

Footer newsletter

Collect email addresses and provide an enticing message sitewide on your footer.

Beautiful blog

Market to your customers on our beautiful staggered blog design. Articles have been optimized for readability and easy commenting.

Video guides

View more guides on our YouTube channel

Is Impulse the right fit for your store?

Learn more